OBIE Awards 2019
The Out of Home Advertising Association of America (OAAA) presented the winners of this year's OBIE Awards at the 77th annual gala, held on May 21, 2019, in Las Vegas.
OBIE Awards are given for outstanding out-of-home advertising campaign designs.
The highest honor – the Platinum OBIE Award – and two Gold awards (in the Experiential and Integrated Multi-media categories) went to Viceland TV channel's campaign promoting the program titled “Weed Week.”
Ten Gold OBIEs were also awarded, including one to Spotify for its “David Bowie Subway Takeover” campaign, which transformed the interconnected Broadway-Lafayette and Bleecker Street subway stations in New York with photos, quotes, and song lyrics by David Bowie, illustrating the artist's relationship with New York, especially the SoHo district, where he lived for the last two decades of his life.
McDonald's “Follow the Arches” campaign, created by Canadian agency Cossette, also won a Gold OBIE Award.
The creative for OkCupid's DTF dating app campaign, developed by New York agency Wieden+Kennedy, also received a Gold award.
In addition to the Platinum, Gold, and Craft awards, OAAA presented 18 Silver and 43 Bronze OBIEs.
Furthermore, Universal Studios was honored with the OBIE Hall of Fame award. The jury recognized the brand's consistent excellence in OOH advertising design over decades.
The full list of OBIE Award winners and finalists can be found on the website http://obieawards.org/Current-Winners