Autor/ka:
Andrzej Maszewski

Once Again at ISE 2014...

Let's revisit one of the most important industry events that took place in Amsterdam in February this year. Integrated Systems Europe is one of the most anticipated events targeting AV specialists and the broader electronics industry. As for the past 7 years, the trade show was held at the RAI conference and exhibition complex in Amsterdam.

The trade show attracted professionals working at various levels of product development: both manufacturers and distributors, dealers, salespeople, and consultants.
End users from fields such as sports, education, services, teleconferencing, and events were also widely represented.

At ISE, technologies from the following fields were widely presented:

  • building automation;
  • audio and video conferencing;
  • content management and distribution;
  • flat screens;
  • mounts, equipment, audio furniture;
  • home cinema, entertainment;
  • interactive displays;
  • LED video walls;
  • multimedia device control systems;
  • security systems;
  • streaming;
  • projectors and projection screens;

A short preview of the fair can be found in the video available at the link:

The trade show displayed numerous solutions in the field of multimedia and audiovisual technologies currently available on the market. ISE 2014 occupied 12 halls at Amsterdam RAI, attracting over 51,000 participants from 140 countries, maintaining its reputation as one of the most important events for presenting new technologies to companies, industry, and end users.

Over 1,000 products were presented, accompanied by lectures, presentations, and educational demonstrations. The range of offerings was enormous, starting from industry giants like Samsung, LG, NEC, through teleconferencing specialists, to specialized companies offering complex solutions in the field of Smart Building.
Among the companies whose stands appeared exceptionally impressive were Barco and Samsung, which analyzed market needs before the fair in this way: "During this year's ISE edition, we are presenting our vision for 2014. We anticipate greater integration of AV systems with retail strategies and shopping center analytical systems, aimed at increasing the benefits of using multimedia visual presentation systems in retail. Consumer demand for innovative solutions will drive dynamic growth in this segment in the coming years.

At Samsung Electronics' exhibition at ISE, visitors could see, among other things, a "multivision tower" composed of 54 world-class LFD monitors (UD55D) with an ultra-thin 3.5-millimeter (narrowest on the market) bezel. Life-size images of individual products were displayed on 95-inch LFD monitors (ME95C), and visitors could browse the full range of devices in their virtual catalog.
In a space arranged in the style of hotel interiors, visitors were introduced to Samsung's innovative solutions for hotels, including TV content controlled by hotel guests.
The transportation industry was tempted with ready-made information system solutions featuring flight schedules, weather information, and other real-time updated data. The stand also featured a full range of solutions for the HoReCa industry.

photo: Samsung
Belgian company Barco, a world specialist in image projection solutions operating in areas such as large-format projection solutions, medical visualization systems, and visual surveillance systems, showed impressive large-format projectors....

Samsung's direct competitors made a strong showing in the race for first place, with LG, Sony, NEC, and Panasonic matching the scale in presentation of their solutions:
LG presented their curved ultra HD TV (model 105UB9). The deep black, very difficult to render on screen, colors, depth of image, and wide viewing angle were impressive. The screen ratio (21:9) is adapted to cinema screen proportions, and the screen resolution is 11 million pixels (5120×2160):

Sony presented innovative solutions that shape the future of the audiovisual industry, in line with the "Beyond Definition" vision. Visitors to Sony's exhibition could explore a comprehensive range of projectors for business, education, and home cinema, visual advertising systems, video conferencing tools, sound recording systems, and monitors for professional applications and public spaces.
Among the presented solutions was the new Sony Vision Presenter PWA-VP100 4K system for visual presentations, which enables displaying data from various source materials and conducting attractive demonstrations. The fair was also an opportunity to discover the full range of S-series projectors, designed for short or ultra-short throw projection and adapted for wireless control from a computer or tablet. (information: Sony PR publication)

NEC Display Solutions invited its guests to the "A world of visual experience" stand, which was divided into sectors, including: a shopping center with sales support solutions, a conference room where innovative training and conference solutions were demonstrated, a cinema with very high-resolution digital content streaming, a monitoring center, and a fast-food restaurant using intelligent displays (information from: NEC Display Solutions).

On a 400 m² stand, Panasonic presented, among other things, a new generation of projectors using laser as a light source. Professional devices equipped with 4K technology were also showcased, including large-format 98- and 84-inch professional monitors, as well as a series of 4K projectors designed for large venues:

All significant companies from the audiovisual industry were present at the fair. Companies that are powerhouses though less known in the Polish market were strongly represented, including Christie, Crestron, Mitsubishi Electric, and others.

The above list does not exhaust the long list of exhibitors presenting their products at the fair. However, to be convinced of this, it's worth visiting, as ISE truly represents one of the most important events for the audiovisual sector.
The next edition will be held on February 10-12, 2015 in Amsterdam.