[vc_row type="in_container" full_screen_row_position="middle" column_margin="default" scene_position="center" text_color="dark" text_align="left" overlay_strength="0.3" shape_divider_position="bottom" bg_image_animation="none"][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_link_target="_self" column_shadow="none" column_border_radius="none" width="1/1" tablet_width_inherit="default" tablet_text_alignment="default" phone_text_alignment="default" overlay_strength="0.3" column_border_width="none" column_border_style="solid" bg_image_animation="none"][vc_column_text]Today I read a very wise message from Gina Stratford, the head of YESCO, an OOH company from Las Vegas. YESCO has 100 years of experience (think about it: they've been through many crises in 100 years...).
I would like to share with you what Gina wrote.

Gina writes: OK - we'll probably have fewer clients in the near future, because who right now can't wait to start their billboard campaigns? So let's think about what the value of our products is now? What value does a company provide that is indeed operational, but temporarily needed by few? I ask myself: how do I serve clients and communities at a time when we're not providing what we're usually asked for and what we're created for?

One of the most important things for me is that we see ourselves as partners and consultants - not just suppliers.
It's not billboards that we're selling.
We help companies succeed and operate - which is everything they'll be doing again soon. In a few days, weeks, months - who knows how long - but we'll return to life and business. The OOH industry will then be the medium that helps brands reconnect with people. When we leave our homes, we'll be looking for products and services, wanting to have fun, meet up, arrange dates at cinemas and theaters, play sports, travel. We'll have had enough of home, internet, and television. OOH will be the best medium for consumers ready to return to life.

This morning I read a great quote: "Focus on what we are going TO, not what we are going THROUGH." A perfect message for us and also for our clients.

Let's use the time of the coming weeks.
Let's find out what the biggest struggles of clients will be when they announce "we're back".
Let's ask how we can help.
Let's help them focus on where they're going - not what they're going through.

I couldn't write down the thoughts I've had in my head for the past few days, but Gina wrote them down.
Thank you, Gina!

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