Our
responsibility.
Cooperation and coalitions
We are actively involved in key industry organizations, supporting the development of the out-of-home advertising market and the entire marketing communication sector.
We are a member of the OOH Life Chamber of Commerce, Employers of Poland, IAB Poland, and IAA Poland.
Together with our partners, we ensure the highest standards, promote good practices, and co-create the future of the advertising industry in Poland.
Carbon footprint of campaigns
We have developed a tool for calculating the carbon footprint of advertising campaigns on classic Motorway 12×4 m billboards (OOH) and MORE digital screens (DOOH). These are the first such calculators for out-of-home advertising campaigns in Poland.
The calculators were developed using a “gate to grave” approach. They cover the campaign lifecycle from the perspective of its execution at Jet Line: from media production, through installation, operation, and transport, to monitoring and recycling.
They provide information on the environmental impact of campaigns carried out in cooperation with us, which in turn enables decision-making and the initiation of compensatory actions.
Responsible business
We like to think that responsible business is one conducted by responsible people, regardless of their position.
We take into account the expectations of our environment, respect its rights, and responsibly enforce our duties, because no company, including ours, operates in a vacuum.
We know and respect the rights and obligations of our environment: employees, clients, suppliers, business and social partners, and the natural environment.
Responsible business
The Management Board made a conscious and strategic decision to build every structure in accordance with applicable regulations at the beginning of Jet Line’s operations, and we consistently adhere to it. Order in public spaces has been discussed for years, and we consistently believe that the chaos is caused, among other things, by a lack of education, inconsistent regulations, and a lack of effective enforcement.
We write a lot about the landscape act and legislative processes in Knowledge Space
We do something for ourselves, we do something for others
Because we believe people are the most important, we often do things for and with people. We run the Discoverers’ Voyage Foundation.
We support non-governmental organizations by providing time and space for communicating their ideas. We talk about valuable and inspiring activities of creators, giving them space on MORE screens.
We share knowledge with interns and trainees.
We do a lot for others, while also doing all of this for ourselves.
