One of the advertising gurus in the USA, Howard Gossage, known as the Socrates of San Francisco, used to say: “Nobody reads ads. People read what interests them. Sometimes it's an ad.”

When going on vacation to the USA, a country I was flying to for the first time, I had no intention of paying attention to advertisements - that is, work - but 12.5 years at Jet Line does its thing.
Watching ads and structures has become a habit.
Allow me to share a few reflections about our distant competition.

I had this idea about the United States that it was a country of ease. So I went there so relaxed that I didn't take a camera, and that's why I took photos during drives around Chicago and Milwaukee (where the Harley-Davidson Museum is located, among others) with my phone...

Take my word for it: you can see that outdoor advertising in America has a 100-year history, not 25 years like in Poland. You can see this from observing the appearance and condition of the structures. We at Jet Line constantly maintain and service our media, but I wonder how they would look after 80 years?

What caught my attention was the similarity of American structures to those purchased by Jet Line
last year - originally with a 14.64x4.27 m format and with a working platform, allowing passage from side A to B from the front of the structure.
I also noticed that structures with digital screens in our 12x4 m format are commonly used. In our country, these are still pioneering non-standard activities.

At first glance, you can also see the difference in structure heights.
Many American media are placed above 12m, while in our network such a height is an exception. The record was broken by structures placed near a high overpass in Milwaukee. Calculating the height from proportions, it appears that the leg height is close to 30 meters.
Although I didn't have the opportunity to examine them closely, they intrigued me to such an extent
that after returning, I viewed them using Google Street View.

Driving around Lake Michigan, I noticed that apart from the entrances to the largest cities,
structures with a format similar to our 6x3m are built on other roads and entrances.
It was visible that some of these structures were new or heavily refreshed.

One of the largest outdoor advertising providers in the USA is LAMAR, http://www.lamar.com/ - the history of this company's operations dates back to the end of the 18th century.
It was also not surprising for me that the closer to the airport, the more often billboards from JCDecaux appeared - http://www.jcdecauxna.com/billboard/billboard-advertising. This is a company serving most airports worldwide, ranking at the forefront of innovation and technology, and JCDecaux North America is a pioneer of innovation in the industry.
Another large OOH operator I noticed is Outfront - http://www.outfrontmedia.com/ - Outfront Media Inc. is one of the largest media companies in North America. Their offer includes over 400,000 digital and static displays, which are mainly located in the most characteristic high-traffic places. Outfront is also an advertising partner in selecting large urban transit systems, focusing the attention of millions of commuters traveling to major American cities daily.