rCPM - We Count the Real Audience
rCPM is the number of people who saw* your ad in Digital OOH.
*ACTUALLY SAW
rCPM is the cost of reaching a thousand people with an ad spot on MORE screens. The basis for its calculation is the real determination of the audience area that has a chance to see each specific spot in a campaign. We determine this using sensors that recognize people, as well as cars and public transport vehicles. The sensors record the precise movement paths of each of these objects.
At Jet Line, we not only plan the audience. We know its net and gross size. Most importantly, in real time, we count rCPM, which means we provide the actual cost of reaching those thousand people who had the opportunity to see the spot (opportunity to see, OTS). These people were in front of the screen, and their movement vector was directed towards the screen for at least 4 seconds. We emphasize, therefore, that this refers to recipients who actually had a chance to see the spot, not those who were merely within a designated radius, not necessarily directly in front of the medium.
rCPM is a different, because real, measure of effectiveness and budget control factor than CPM directly transferred from internet advertising experience, which is sometimes offered by others.
How Does it Work in Practice?
rCPM differs from online CPM, which operates in internet marketing. In the case of online CPM, the recipient's contact with the advertisement is a “one-to-one” contact. In outdoor advertising, it's different. A single ad display involves a larger number of recipients. On MORE, as many as 882,360 viewers daily watch your spots in 8 major cities in Poland.
Dear Customer, Do You Know What You are Paying for?
The lower the rCPM, the better, because it means we pay less to reach more interested recipients. This indicator allows for comparing the effectiveness of different Digital OOH campaigns. At Jet Line, you can choose the options that will provide you with the greatest visibility and engagement at the lowest cost. So you only pay for interested recipients (net audience) - they saw your ad.
How Do We Calculate it?
rCPM = (campaign cost / net audience) x 1000
DOOH is a measurable medium. The data we collect is real, accurate, transparent, and securely obtained.
Our audience research is confirmed by an independent entity - Gemius. It monitors the quality and location of ad displays, and also provides information on campaign effectiveness.
When purchasing a campaign in the rCPM model, you also have access to a convenient and intuitive platform that monitors campaign progress in real time. It shows campaign results and statistics. At any time, you can see the calculated audience and flexibly decide on the effectiveness of your marketing activities.
Log in and check the audience for your DOOH campaign or see MORE
Such things only at Jet Line. Such things only out of home.
We implement effective outdoor campaigns that bring real profit to brands.