We are a company specializing in advertising and communication in public spaces; our task is to effectively draw attention to others. This is what we do every day. At the same time, we have a real impact on each other, on others, and on the environment. Like any business, we can genuinely support people, protect the environment, and build a responsible organizational culture - a responsible business. For years, we have been submitting what we do and how we do it to the report "Responsible Business in Poland. Good Practices", which is the annual and only such publication that gathers real actions of companies.

All initiatives submitted by us for the past year have been qualified and are included in the Responsible Business Forum's Good Practices List 2024.

This is an important recognition for us. It confirms that what we do makes sense and has significance.
We submitted 5 initiatives. Each is different, each is unique.

DOOH and Solidarity - Flood Relief Campaign

When Lower Silesia was hit by floods in 2024, we reacted immediately. Together with the DOOH IAB Working Group and companies from our Digital OOH industry, we carried out a campaign that encouraged people across the country to visit the regions affected by the disaster through screens.

This was not just a tourism promotion - it was an expression of solidarity with the local community and real help for entrepreneurs who suffered from the natural disaster.
The campaign slogan "Lower Silesia - I'm waiting for you here" reminded that every zloty spent there matters.

This action supported UN Sustainable Development Goal 13 (Climate Action) and aligns with ESRS S3, the thematic standard concerning so-called affected communities.

Cooperation with the Police - Child Alert on DOOH Screens

We have been cooperating with the Police on the Child Alert system for years. When a child disappears and their life or health is in danger - time is of the essence. That's why our DOOH screens immediately display alerts containing the child's photo, description, clothing details, and circumstances of disappearance.

And again, this is not just a campaign. It's responsibility.
Thanks to our digital infrastructure, we help increase the chance of finding a missing child by reaching over a million people daily with the message in public spaces.

This action realizes Goal 16 (Peace, Justice and Strong Institutions) and aligns with ESRS G1 - responsible business conduct.

30 Things to Do before 30 - Celebrating What's most Important, our Team

2024 was a special year for us - we celebrated Jet Line's 30th anniversary. We decided to celebrate this jubilee not only symbolically but primarily with the people who make up Jet Line.

We organized a year-long birthday program:

• an integration trip to Vilnius,
• self-examination workshops with the Kochasz Dopilnuj Foundation,
• joint cooking, kayaking, bowling, dancing,
• 4 hours off for a cultural outing.

This was our 30 Things to Do Before 30 list - an initiative that really strengthened our team, improved internal communication, and showed that a company is primarily about people.
This practice aligns with ESRS S1 - own workforce.

Less Energy, Smaller Footprint - Replacing Lamps with Energy-Efficient LEDs

Although as an SME we are not obliged to report CO₂ emissions, we decided to measure our carbon footprint. One of the effects of this decision was the replacement of lighting on Motorway billboards - we replaced traditional lamps with energy-efficient LEDs.

Thanks to this:

• we reduced energy consumption by 60%,
• we reduced CO2 emissions,
• we extended the durability of lighting and reduced waste.

This action supports Goal 12 (Responsible Consumption and Production) and meets the requirements of ESRS E1 - climate change.

Explorers' Cruise - Passion and Sport as Support for Youth

Since 2012, we have been running the Explorers' Cruise Foundation, which gives young people - especially those with a more difficult start - a chance to develop through sailing.

During the cruises, participants learn cooperation, stress management, decision-making, and responsibility. This action is not a one-time CSR project - it's long-term support and investment in the future of young people.

The Explorers' Cruise aligns with Goal 4 - Quality Education and ESRS G1.

And right now, in mid-June 2025, the 21st Explorers' Cruise is already underway - in June on the Zawisza. Another sailing adventure - and a big school for everyone.

And finally, we want to emphasize: behind the actions described in the Responsible Business Forum report, and behind many others, described elsewhere or not described at all - are people. Thank you 💕