Responsible Business in OOH and DOOH Advertising. Our Good Practices in the FOB Report

We are an advertising and communication company operating in public spaces, and our mission is to effectively draw attention to others. This is what we do every day. At the same time, we genuinely influence each other, others, and our surroundings. Like any business, we can build a responsible organizational culture, a responsible business. What we do and how we do it is reported annually in "Responsible Business in Poland. Good Practices," the only publication of its kind that compiles company activities.

All initiatives submitted by us for the past year have been qualified and are included in the Responsible Business Forum 2024 Good Practices list.

This is important recognition for us. It confirms that what we do matters.
We submitted 5 initiatives. Each is different, each is unique.

DOOH and Solidarity – Flood Relief Campaign

When Lower Silesia was hit by floods in 2024, we reacted immediately. Together with the DOOH IAB Working Group and companies from our Digital OOH industry, we launched a campaign that encouraged people to visit the affected regions on screens across the country.

Our intention was not merely a tourist promotion; it was an expression of solidarity with the local community and an inspiration to show support for entrepreneurs who suffered due to the natural disaster. Our goal was to encourage booking stays in the region and spending leisure time there.
The campaign slogan "Lower Silesia – I'm waiting for you here" referred to the fact that money spent there would likely be particularly significant for local businesses.

Pictured: a still from a spot on a Jet Line screen as part of the "Lower Silesia -- I'm waiting for you here" campaign

Cooperation with the Police – Child Alert on DOOH Screens

For years, we have cooperated with the Police on the Child Alert system. When a child goes missing and their life or health is at risk, time is of the essence. That's why our DOOH screens immediately display alerts containing the child's photo, description, clothing details, and circumstances of disappearance.

Thanks to our digital infrastructure, we help increase the chances of finding a missing child by reaching over a million people daily with the message in public spaces.

Pictured: visualization of a spot on a Jet Line screen as part of the Child Alert crisis communication.

Bucket List Before 30 – Celebrating What Matters Most: Our Team

2024 was a special year for us – we celebrated Jet Line's 30th anniversary. We decided to mark this milestone not only symbolically but, above all, with the people who make Jet Line what it is.

We organized a year-long birthday program:

• an integration trip to Vilnius,
• self-examination workshops with the Kochasz Dopilnuj Foundation,
• communal cooking, kayaking, bowling, dancing,
• 4 hours off for a cultural outing.

This was our "Bucket List Before 30" – an initiative that genuinely strengthened our team, improved internal communication, and showed that a company is, first and foremost, its people.

Less Energy, Smaller Footprint – Replacing Lights with Energy-Efficient LEDs

One of the most important business decisions for us was replacing the lighting on Motorway billboards. We swapped traditional lamps for energy-efficient LEDs.

Thanks to this, we have:

• we reduced energy consumption by 60% year-on-year,
• reduced CO2 emissions,
• extended the lifespan of lighting and reduced waste.

Voyage of Discoverers – Passion and Sport Supporting Youth

Since 2012, we have run the Voyage of Discoverers Foundation, which gives young people – especially those with a more difficult start – the chance to develop through sailing.

During the voyages, participants learn teamwork, stress management, decision-making, and responsibility. This activity is not a one-off CSR project – it is long-term support and an investment in the future of young people.

And right now, in mid-June 2025, the 21st Voyage of Discoverers is already underway – in June on the Zawisza. Another sailing adventure – and a great learning experience for everyone.

And finally, we want to emphasize: behind the actions described in the Responsible Business Forum report, and many others, described elsewhere or not at all – are people. Thank you 💕