[vc_row type="in_container" full_screen_row_position="middle" scene_position="center" text_color="dark" text_align="left" overlay_strength="0.3" shape_divider_position="bottom"][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" width="1/1" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][vc_column_text]Everyone has their rituals. For example, I – after coming home, I start looking for my tablet, which I usually put on a shelf. After searching half the house, I find it with my daughter, who needs at least 3 monitors to function properly. I actually admire that, I get lost with just two.
Looking at the bigger picture, one can notice a certain trend – media are looking for different ways to attract audiences. The time spent with media is systematically increasing, only the proportions between different types are changing.

According to the ZenithOptimedia MEDIA CONSUMPTION FORECASTS* report, in 2015 people worldwide spent an average of 492 minutes per day using media.
This is 1.4% more than in 2014.
In Central and Eastern Europe, this time is much higher at 622 minutes – which means that statistically, each of us has contact with various media for almost 10.5 hours a day.
According to the Ipsos MediaCT study, this time is even longer.

The chart below shows the breakdown by individual media according to the MEDIA CONSUMPTION FORECASTS report for Central Europe.

The given values refer to the number of minutes spent on media consumption per day.

Looking at the research results for 65 countries, several trends can be observed:

• the fastest-growing medium is the internet, between 2010 and 2015 its share in overall media consumption more than doubled: from 59.6 minutes per day to 122.4 minutes per day;
• during the same period, television experienced the largest decline – over 8%, yet it still remains the most popular medium;
• the time spent with outdoor advertising is steadily growing – by 2.5% in the same period.

If this trend continues, I'll be looking for my tablet outside the house.
I suspect it will ride away on a bicycle with my child.

*http://zenithmedia.se/wp-content/uploads/2015/05/Media%20Consumption%20Forecasts%202015.pdf[/vc_column_text][/vc_column][/vc_row]