Archiwa design - Jet Line

News from Jet Line.

OOH around the world

Data:

2014-12-11

Autor/ka:

Michał Ciundziewicki

How to get People to Look at an Advertisement? How to Interact with Them? How to Measure Their Engagement?

These are fundamental questions that marketers and media professionals are asking themselves today. This applies equally to outdoor advertising and all other media. Communication channels are intertwined. Messages reach us through various screens and platforms. The number of views and impressions becomes less important than the quality of interaction.

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