New York, Times Square and OOH

New York - a unique place in the world, famous for thousands of out of home (OOH) advertisements, both traditional and digital. Its icon is Times Square, a plaza in Midtown, the central part of Manhattan.

New York is definitely the most valuable OOH advertising market in the United States. Population density and an extensive public transportation network make it an exceptional city for advertising. The scale of investment dedicated to DOOH expansion proves this. High-quality display advertisements are ubiquitous. Visible at all stops and stations, they provide plenty of space for information.

Why is Times Square a place where OOH advertising is present in such intensity? Because Times Square has the highest pedestrian traffic in all of New York. Did you know that the number of visitors to this place last year averaged over 350,000 people daily?

Source: https://www.timessquarenyc.org/node/6808

This extraordinary place attracting so many people is also an amazing and multicolored DOOH landscape. Among the most unique media is the ABC Supersign - a digital OOH screen with an area of over 342 square meters. This medium is famous for its characteristic, eye-catching, wavy LED modules. A live feed from this location can be seen at: https://www.abcsupersign.com/

Source: https://www.abcfullcircle.com/item/supersign/

Another screen that will certainly not escape the attention of any passerby is the one located on the brand building - American Eagle Outfitters next to Father Duffy Square. The total area is as much as 1,393 square meters.

Source: https://commerce.googleblog.com/

Other iconic screens in New York are digital media owned by Branded Cities Network, including digital billboards located at the most important central point on Times Square, namely: 7 TSQ and Nasdaq Tower. Branded Cities focuses on providing unique solutions for brands to help them reach ever-changing consumers. The architecture of the digital landscape is built by combining static and dynamic signage with mobile marketing, social media, and other engaging technologies.

Source: https://pixabay.com/

How to Make an Advertisement Stand out among the Crowds of People Visiting this Place Daily?

The DOOH infrastructure in New York facilitates intelligent brand communication with the audience.
Brands have many opportunities to tell their stories by creating dynamic, interactive, and data-driven campaigns that reflect current events. For advertisers who want to gain customers and build a brand in New York - communication using the latest technologies, affecting audiences through multiple formats, is the path to success.

DOOH plays a key role in modern communication. And it's precisely in New York where the development of this medium is particularly visible. There, outdoor advertising is evolving at a dizzying pace thanks to advanced, world-leading DOOH infrastructure.
New York is simply a source of inspiration.

Source:

https://www.exchangewire.com/blog/2016/11/21/nyc-brave-new-world-data-connectivity-dooh/

https://www.timessquarenyc.org/