[vc_row type="in_container" full_screen_row_position="middle" scene_position="center" text_color="dark" text_align="left" overlay_strength="0.3" shape_divider_position="bottom"][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" width="1/1" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][vc_column_text]There are various discussions about the holidays.
Some Americans, for example, wonder why their ads aren't as emotional as European ones, while others are happy that this year they're spared the early ads with jingle bells due to the red-hot election emotions.

The former regret that they didn't come up with the beautiful Christmas ad "Monty the Penguin" for the John Lewis chain

https://www.youtube.com/watch?v=tLSUDUth3Sk

the latter - roll their eyes seeing a Kmart ad in September

https://www.youtube.com/watch?v=KIH6PeGVJ2Q

Facebook studied the propensity for holiday shopping and, through Ian Edwards - head of comms planning for Northern Europe - expressed the view that some marketers plan too late and start Christmas marketing campaigns too late. Beata Goczał from Wirtualne Media asked Polish experts what they think about this.
What they think, you can read at the link http://www.wirtualnemedia.pl/artykul/start-kampanii-bozonarodzeniowych-juz-w-pazdzierniku-uzasadniony-biznesowo-ale-ryzykowny-wizerunkowo-opinie

And I, although I don't miss Christmas ads yet, invite you to watch subjectively selected Christmas messages that we're already thinking about.
Because when the recipients see them is one side of the coin, and when you need to prepare, design, execute, and buy media - that's completely different.

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