Sometimes someone, for example the owner of the premises where a MORE screen is installed or their clients, doesn't like what we display on our screens. It happens rarely, but it does happen.

We've calculated that out of about 350 campaigns, this has happened 5 times.

We carefully select partners whom we invite to co-create the Instagram of the street on MORE screens. We want the content we broadcast to align with our values, beliefs, and aesthetics. Nevertheless, it happens that viewers and owners or tenants of premises where we have screens raise concerns about the content presented. These concerns relate to various issues of broadly understood social norms.

Let me give two examples

In the summer of 2020, we were running the KobieTY WiedźMY (WoMEN WitchES) series, where we invited wonderful women, activists, and artists who, in our eyes, do important and beautiful things. One of them was Natalia Miedziak-Skonieczna with her photography project Ciałobrazy (Body Images). The photographs show female bodies blended with nature. Despite the nudity, there isn't a hint of pornography in the project, just beauty where the body becomes sculptural clay harmonizing with its surroundings. The eyes of the beholder see different things, and in this case, many pairs of eyes saw controversy.

A few months later, we were asked to stop broadcasting a poster by Andrzej Pągowski for the Najsłodsi Foundation, a foundation promoting health and fighting diabetes, especially among young people, at one of our locations. The poster was titled "Sugar is for the ass “. While we thought it might be concerns about decreased sales in the store - it was about "bad words”.

What do we do in similar situations? We rise to the heights of diplomacy and explain the intention of the project to those Clients who raise objections. If we cannot reach an agreement, we turn off the broadcast where necessary. Why do we do this? Because it's important to us that the premises owner feels comfortable working with us.

Jet Line (@more_by_jetline) • Photos and videos on Instagram