No, this won't be about presidential or parliamentary elections, although both events will likely make their way to outdoor advertising soon. This will be about the art of planning outdoor advertising in campaigns, including electoral ones.

The success of an advertising campaign depends on media selection and message concept.
We often say that outdoor advertising is the art of choice, just as communication in general is the skill of making important and often unconscious decisions: what and to whom we want to say, which code and which communication channels we'll use.

The choice of medium should align with the objective, and the decision about campaign reach should correspond to the previously defined target group. Whether we want to run a local, regional, or nationwide campaign therefore depends on the nature of the product and determining who we're targeting with information about it.
The more precisely you define your goal and advertising recipients, the more precisely you'll reach them.
So think: who do you want to tell about yourself, your brand, and product?
What is your target group? How do these particular people spend their time?
Choose advertising media with this in mind.

Selecting appropriate advertising media for the campaign is another fundamental issue.
If you're planning to advertise your brand on outdoor advertising media, inspect them beforehand.
Inspect all or randomly selected ones, ask regional representatives for help
or seek recommendations from other Clients.

Location choice matters.
Excellent locations are those where you can deliver key information in a simple and attention-grabbing way,
use context to invite engagement, create interaction by matching the message to the surroundings.
Here, designers and creatives are aided by geolocation, an invaluable outdoor advertising feature for contextual actions and building local awareness.

Timing choice is important.
Because it matters when you tell others about yourself and whether and how you'll use this in the creative.
It's also important when you start preparations. If exact timing matters,
act in advance and ensure time for yourself and others to calmly fine-tune the details.

Last but not least – choosing an outdoor advertising company, your campaign implementation partner, is important.
Choose one that will help achieve your goals, run the campaign professionally and safely,
so that after its completion, you can shake hands and say with mutual conviction:
see you next time.