Where? Not here... Here it dropped by 14%. OAAA, which is the equivalent of our IGRZ (Chamber of Commerce for Outdoor Advertising), has just announced the sales value of the American outdoor advertising market. In 2013, sales reached $6.9 billion, which is over 21 billion PLN. For comparison, IGRZ reports that the size of the OOH industry sales in Poland closed in 2013 with an amount of over 483 million PLN. It seems that our market is 43 times smaller than the American one.

The American OOH market has been growing for 15 consecutive years! Analyses by Magna Global and Kantar data confirm that it is the fastest growing advertising medium in the USA. Nancy Fletcher – President of OAAA (Outdoor Advertising Association of America) said that due to its unique ability to connect, engage and inspire consumers in an increasingly mobile and interactive market, OOH remains on a stable growth path.
Among the 10 industry categories, the largest increase in outdoor advertising spending was shown by restaurants (+11%), insurance and real estate (+9%), schools, camps and seminars (+8%), various services and entertainment (6%) and retail (+5%).