Autor/ka:
Agnieszka Maszewska

365 Days and MORE

uber na dooh

365 Days and MORE

A year ago, in October 2019, the MORE screen network launched. We installed and launched the first 50 screens in Warsaw, and a few days later, on October 10, Olga Tokarczuk received the Nobel Prize. We could hardly have dreamed of a better reason to prepare spots and take this information to the streets. Busy with developing the network in other cities, we almost forgot how much had happened on MORE over the past 12 months.
That's why today we pause for a moment and invite you to MORE - on Instagram MORE_by_jetline and to our sales department.

The Only Network of its Kind

The first and only DOOH network of its kind in G6 cities.
Warsaw, Krakow, Katowice, Tricity, Poznan, Wroclaw.
Nearly 300 identical screens, the same parameters, minimalist design. MORE screens are designed for digital, dynamic communication with people in cities: pedestrians, cyclists, those who run and ride scooters, residents, and tourists.

MORE Studios

Facts about MORE

The network consists of nearly 300 screens, which is 6 times more than the first package (we started with 50 screens). Warsaw has the most – 150, while in the next five cities: Krakow, Poznan, Wroclaw, Tricity, Katowice, the packages each contain 30 screens.

Each screen has a QR code. Information and entertainment - just scan and learn more. More, which means MORE.

All MORE screens are the same. They have an elegant, graphite frame and simply look very nice. The network is consistent; nothing distracts from the content.

The pandemic stopped many processes and started others. Between mid-March and mid-May we broadcast nearly 50 different spots as part of several dozen campaigns, primarily aid-related. New spots appeared on the screens almost every day.

The first screen we installed was located at the corner of Marszałkowska and Żurawia streets in Warsaw. We wanted to show it to you, but - it's no longer there... The owner of the premises lost the premises but remained fond of us. A few months later, we resumed cooperation, but in Gdynia.

Andrzej Draws on MORE

Who is MORE for?

MORE is for people who want to tell others about themselves, share their creativity and talent, information, inspiration, and offers. On the other hand, it's a channel for people who seek inspiration, who are curious about others. It's a channel for brands and for brands to connect with customers, both existing and new. It's an idea to take social media communication to the streets, expand the audience to include new people, and remind those who know the products in locations near points of sale.

Is 10 Seconds Enough?

MORE broadcasts 10-second informational, lifestyle, and advertising spots.
Sometimes you say that 10 seconds is not much time. Remember that each minute contains 6 different spots, and we repeat this set for 18 hours a day. Therefore, your spot will be repeated 1080 times daily on each screen. Additionally, on a single screen, we can broadcast any number of spots, including any within the same campaign: we rotate spots, and you can talk about different features of your product, show subsequent service variants, etc.

Advertising and Lifestyle

When designing and planning the network from the beginning, we assumed that it would not be solely an advertising tool.
On the screens, you can therefore see photographs, illustrations, artistic projects, inspirations from literary and culinary critics, bloggers, and YouTubers. Over the past 12 months, we have collaborated with over a hundred Partners.

Tricity, Poznan, Wroclaw, Krakow, Katowice, and Warsaw – we already mentioned them, but we'll repeat.
You have a network of 300 DOOH screens with us in 6 major Polish cities.
And there will be MORE.