Autor/ka:
Marcin Maszewski

Outdoor, Radio, Two Brothers-In-Arms, It's just a Shame not Everyone Knows about it.

On December 13th last year, around 11:00, I was driving my car.

In the car, I like listening to the radio, but my favorite station was playing Jingle Bells, Jingle Bells, Jingle All The Way for the hundred and fifteenth time that day, and maybe I could have endured it, but there wasn't any snow either on the road or in any weather forecast for this latitude in Europe.
So I found another station.
I came across a program where several people were commenting on current socio-political events. The last segment of the show was about outdoor advertising.

I was speechless, and that's why only today, having regained my strength, I'm quoting several statements:

"... by buying a lottery ticket, you're covering up Warsaw's historic tenement houses..."
"... let's look at other European capitals, I've never seen anything like what we have here..."
"... and I'm somewhat glad these companies hang such banners... because I immediately register the company's name and say: I'll never buy anything from you..."
"... what would I do if my housing community voted and covered my windows with something like that... I would cut myself free with a knife..."
"I would immediately cut a hole... I would burn a hole with a cigarette... and I would like to know where to buy a balaclava..."
"... I was very convinced by the numbers regarding billboards, not banners, because banners are already an extreme situation, but the numbers regarding billboards in Paris is 2,000, in Warsaw 8,000..."
This shows the scale of the threat....
Of course, comments spring to mind: I wonder how many European capitals they've seen recently... which hotel didn't have advertising... calling for breaking the law - beautiful... smoking is harmful... the number of advertisements in Warsaw and Paris is somewhat different (well - significantly different: Paris - over 112,000, Warsaw over 30,000)... but that's not the most important thing.

I agree with some of the points made in the conversation, but always if we add falsehood to truth
the result will be false - this is one of the simplest logical principles, known since ancient times.

Attacks on competition in the media are unfortunately typical, but attacking the Client... that's somewhat new to me. I wonder if the Editor, who allows calls for product boycotts, remembers
that his salary is paid with money that often comes from the same Client who purchased radio advertising?

The conversation formula of "I don't know anything about it, so I'll speak about it" has little value, and while it may not cause much harm at an aunt's name-day party, when it takes place on a radio station with considerable listenership, it's simply harmful, especially when false information is being broadcast to the public.

The problem is obviously much broader, this isn't the first unfavorable information about outdoor advertising
in radio or press (here the height of hypocrisy is Agora company, which hangs advertisements with one hand
while writing with the other about how bad it is).
I wouldn't want to use the phrase that a drowning person clutches at straws, but it's true that advertising campaign budgets are getting smaller and the share of press, outdoor advertising, and radio isn't exactly growing. I'd like everyone to answer the question: can you gain more by waging war, especially in an embarrassing, foolish, naive way, or by cooperating with each other, maintaining journalistic integrity and the decency of truly free speech?

For those who would like to familiarize themselves with these statements, I invite you to visit Radio TOK FM's OFF Czarek program - The Great Commentary Lodge: Prof. T. Cegielski, Dr. S. Kowalski, and M. Czubaszek. Cezary Łasiczka's program, December 13, 2013, 11:00 - the part about outdoor advertising starts around the 30-minute mark:
http://audycje.tokfm.pl/audycja/67