... when the ads across our entire Motorway network were already beautifully and properly lit?

We replaced the lamps (more precisely: we are replacing them as it's a process that we'll complete in February 2024) to make things even better. This time, to be as environmentally friendly as possible.

Although we power over 80% of the network with renewable energy, we have astronomical clocks installed to ensure the ads on the boards are lit logically and as needed, we still continuously monitor the market for the most efficient lamps (or more broadly: energy solutions). Andrzej, who has been taking care of Motorway's quality for over 20 years and knows everything about their lighting, has been searching for and testing various solutions for years. Thanks to him, we know well what will work best.

And now is the time when we are systematically replacing filament lamps with new, energy-efficient LED lamps (where we haven't done it yet, because we've had LED lamps in about 30% of our network for some time now).

Better for Ads, Better for the Environment

This is a change that will benefit clients, us, and the environment. The ads will be visible during the day and after dusk just as well as before. But environmentally and cost-wise, we'll feel relief. The new lamps will consume less electricity. LEDs are more energy-efficient and durable than filament lamps. They use less power and require less frequent replacement. This allows us to optimize operations and care for the environment. We'll also look at the collected data to analyze how this change has realistically affected the carbon footprint calculation of our operations next year. Ours, but also yours - the companies that use our services.

Replacing lamps across the entire network in a relatively short time is a significant project and investment, which we've been preparing for since the beginning of 2023. We conducted trials on a test board standing in front of our warehouse. We checked how different lamp models affect the quality of lighting and, consequently, the visibility of posters. We chose those that provide the best quality and lowest power consumption. The new lighting will allow us to save up to 2/3 of electricity costs, which is a very large, real saving for us.

So, when you're driving around Poland from March, there will already be new lamps on each of the over 380 boards.
For your ads, nothing will change... For us, for you, and for the environment - a great deal.