The brand campaign of Pyszne.pl on 65 DOOH screens consisted of 7 days of activity, during which we broadcast 491,400 - almost HALF A MILLION rotating spots. The MORE digital carrier network reaches a new audience group. It targets pedestrians who are in the city, close to their favorite restaurants, and who can easily order takeout using their internet access.

• You want to eat and help your favorite restaurant owners while their venues are closed during the pandemic.
• You want to eat something you like at home but can't go out.
• You want to eat but don't feel like cooking. Or you won't have time to go shopping.
• You want to eat something with family or friends.
• You just want to eat something.

All of this matters less when you're hungry. Now any reason is good to visit Pyszne.pl and order food from your chosen restaurant.

Different spots were prepared for the Pyszne.pl campaign. Changing the content and adapting the message to the location - city, district - was a simple, very graceful and very attractive approach. The ability to broadcast virtually any number of spots within a single campaign is one of those DOOH features that's hard not to appreciate. (You can read about other advantages and highly desirable features of MORE here).

Are you acting locally and supporting neighborhood joints? Pyszne.pl says: the best district is our own.
Always wanted to go to the other side of the Vistula but somehow never made it? Pyszne.pl: Now you can eat at home.

The campaign was broadcast on MORE network screens in specific districts of Warsaw, Kraków, and Wrocław. We displayed 10-second spots with a frequency of once per minute. In total, we broadcast almost half a million rotating spots.