Autor/ka:
Marcin Maszewski

25 Years of Jet Line. History in 17 Pictures

On December 6, 1994, the Ochota District Office in the Municipality of Warsaw Center issued a certificate registering JET LINE as a business entity. This is how our company's story began.

 

1995
The first orders were for the production of advertising decorations, including for Coca-Cola, in cooperation with companies in England, Ireland, and later in Germany.

 

1996
We built our first advertising structures. In the following years, we developed technical competencies that allowed us to meet challenging and interesting client expectations.

 

1997
On behalf of Kotlin company, we set up a network of 17 billboards in 4x3 m format along the most important roads between cities in Poland.

1997
The first prints on advertising mesh in Poland. The order included the production of 8 graphics for Ericsson. We installed the advertisements on the facade of the Palace of Culture and Science in Warsaw.

 

1998
We began building our first own network of advertising media. These were backlight billboards in 6x3 m format.

 

1999
For the first time in Poland, we installed an advertising mesh on scaffolding. The Nescafe decoration was installed during the renovation of the town hall tower in Krakow.

 

1999
The most important event for Jet Line was the construction of the Motorway billboard network. In the first phase, 10 structures were built. Initially, the billboards were 10x4 m in format and exclusively displayed tobacco brand campaigns.

 

2001
We expanded our offer to include large-format locations.

 

2002
We introduced pneumatic advertising media to the market - Airboards.

 

2005
We designed and commissioned the first MobiJet advertising vehicles with 6x3 m display surfaces.
Initially, the panels were front-lit; after a few years, we changed them to backlight versions.

 

2006
Jet Line's offer was joined by unique advertising bicycles – JetBike, ideal for summer promotional campaigns, including road shows.

 

2010
We installed the three-hundredth surface in the Motorway 12x4 m network.

Jet Line Motorway

 

2012 / 2013
We established the Explorers' Voyage Foundation, which helps set the right course. So far, we have organized 16 Explorers' Voyages on Poland's largest sailing ships and 3 Voyages in Masuria. Over 350 young people have participated in all our sailing expeditions.

Jet Line Explorers' Voyage Foundation

 

2017
We purchased a majority stake in the technology company My LED and gained the ability to implement DOOH campaigns on over 300 screens throughout Poland.

Jet Line MY LED

 

2017
We bought our first own LED screens

Jet Line LED

 

2019
In October, we launched the first 50 digital media of the MORE network (City Advertising Windows) in Warsaw.

Jet Line MORE

 

2019
On December 6, we celebrated our 25th birthday.
Today, Jet Line is a network of over 400 billboards sized 12x4 m, 100 MORE screens, dozens of mobile media, and an online platform for managing a network of over 300 LED screens in Poland. Is that all? Not at all. We want MORE.