In December 2013, the City of Poznan and the Regional Observatory of Culture at AMU conducted a study on young Poznan residents' knowledge of cultural events in the city. The study involved 2,078 high school graduates and university students.

The study showed that in this target group, knowledge about cultural events taking place in the city is limited.
An interesting response came to the question: Where do you most often learn about cultural events happening in the city?
When the question was treated as a single-choice option, the result was as follows:

In the case of multiple choice, the responses were as follows:

There was no other way out – the city set up carriers with cultural posters on the Old Market Square and Freedom Square.
The best comment on this situation comes from Ms. Katarzyna Kamińska, Director of the Municipal Publishing House:
"It's a certain paradox – to improve information, we need to return to tradition. After a period of being overwhelmed by the internet, we're refreshing printed media."

More information on the website:
http://www.poznan.pl/mim/rzecznik/news,1216/poznanska-mapa-kultury-czyli-co-wybieraja-mlodzi-poznaniacy,71039.html