ARA MORE – Synergy of Digital out of Home and Technology
Educational Animation Series from Jet Line
Digital Out Of Home is a new medium that offers many possibilities.
Our series of educational animations will explain in a simple and accessible way what MORE screens are, how they work, and why they are so effective. We showcase their capabilities – from dynamic content personalization, through interactive campaigns, to data analysis and precise targeting with ARA technology.
See how to leverage the potential of DOOH in your marketing strategy and how to make your messages engage audiences in their most natural environment – on the move, on streets and in public spaces. Everywhere people are.
Let’s get started! 🚀
Product synergy
The star of this year’s campaign is… an otter.
From now on otter now you can meet her on MORE screens, the DOOH network from Jet Line across Poland. And although an otter isn’t the first animal that comes to mind when we talk about urban space, it fits Jet Line surprisingly well.
She’s agile, curious, and intelligent. She navigates her environment brilliantly, reacts quickly to changes, and is incredibly social. A bit like us: we like to stay in motion, look for new opportunities, and see what else can be done.
From now on otter now we’ve given our otter her own space.
Otter Space.
And we let her step outside the screen.
Otter in Three Dimensions
In a series of creatives, we used the anamorphosis effect—a way of building an image that, thanks to properly designed perspective, creates an impression of depth and dimensionality.
And here’s the important part:
you don’t need any special “3D screen” for this. A screen remains a screen. The entire effect is created on the creative side.
Anamorphosis allows you to use the screen differently than in a classic spot and create an illusion that momentarily changes the way the viewer looks at the medium.
And our otter definitely doesn’t like sitting in a frame. Sometimes she’s closer. Sometimes farther. Sometimes it looks like she’s about to jump out of the screen.
Does 3D Work on MORE Screens?
Yes.
And it doesn’t require any additional technology or special features from MORE screens.
What’s key is the anamorphic creative, designed with a specific screen in mind—its proportions, perspective, and the way it will be viewed in the urban space.
That’s why the most important question isn’t: “do we have a 3D screen?”
But rather: do we have an idea worth telling in 3D?
Because anamorphosis itself is a tool that can attract attention more strongly, utilize the medium’s space, and give the creative a completely different character.
It works best when we think about it from the start, as part of the idea, not as an effect added at the end.
That’s when the screen becomes part of the creative.
What type of spot works best on Digital OOH? Static or dynamic?
The answer is: it depends 
Together with Kantar, we tested the effectiveness of MORE screens. It turned out that a dynamic spot can be up to 60% more effective. This is no accident: movement, contrasting colors, and good creative pacing significantly increase the chances of your brand being remembered. This is what affects the Top of Mind indicator—what your customer will remember first.
Does this mean it’s always worth producing a dynamic spot? Absolutely not! Sometimes we recommend static ones. Everything depends on the goals and should be considered individually. But it’s always worth remembering that you can do MORE—add more colors, catchy copy, and everything will work as it should.
Wondering what will work best in your case?
Contact us
Enter the contest to name our otter
The otter became the star of our campaign and has settled in nicely on MORE screens.
Now it’s time to give her a name.
We’re announcing a contest where you can decide what Jet Line’s new star will be called.
We’re looking for a name that’s distinctive, memorable, and fits her personality.
Have a suggestion?
Submit it in the contest.
Contest Rules
So Before You Say: “Let’s Do 3D”…
it’s worth knowing what you can actually do on MORE screens, when such an effect makes sense, how it works in urban space, and where to start thinking about such a campaign.
We’ve gathered this in our playbook.
Without graphic software instructions and without technical jargon.
But with answers to questions worth asking
before the creative is made.
