Building one Motorway 12x4 m structure takes time, costs money and requires effort.
Sometimes, from finding the ideal construction site to posting the first poster on a new billboard, several years pass. The first stage of creating new additions to the Motorway network mostly engages investment specialists, and when the binder with complete documentation can be temporarily put aside on the shelf, Andrzej, Piotrek and many other people working with the Service Department get to work. They coordinate the construction crew's work on site, bring in power cables so the advertisement works around the clock...
According to logic, this is where the Sales Department and Campaign Implementation Department should start their work (but it started earlier, because very often setting up a billboard immediately involves posting a poster on it), and theoretically the service work should end here, but no.
Service work doesn't end at this point. More precisely: it never ends.

We want Motorway 12x4 m billboards to be aesthetic, well-integrated into the landscape, visible and thus effective, safe, and positioned in accordance with the law. That's why the network expansion process takes time, costs money and requires effort. That's also why our Service occasionally informs the sales department about the need to take down a billboard because it's time for renovation.
We renovate several dozen surfaces annually and usually there's nothing particularly exciting about it.
Except in Kalisz. Because in Kalisz...

In Kalisz, our billboard was rented by – besides the Client of course – a bird, a Pigeon (we think it's a Pigeon, we're not insisting on this diagnosis). It rented and built a nest, in which it peacefully waited for offspring, unaware of the upcoming painting.
The nest and its inhabitants were discovered by our colleague Marek from the team supposed to renovate the billboard.

Let's add that renovations are very necessary, planned well in advance, scheduling the renovation date and coordinating the team's schedule with weather and constraints from the Sales Department is sometimes as simple as reaching agreement in the ruling coalition, so when all this works out, we're very happy.

So renovation is an important matter, Warsaw is waiting for a report that the billboard is beautiful as new, but here's the Pigeon... the nest will be destroyed... the young will perish...
What to do when you know the work is important but you feel sorry for the little Pigeons?
Marek called Andrzej, the service manager, asking if we could wait with this painting until the Pigeon hatches the eggs and raises the children. To document the whole story, he specially drove several dozen kilometers again, this time with a camera, to take photos.

The photos are there.
The nest is there.
The Pigeon is there.

And the renovation... we'll manage to do the renovation.

PS. This happened two weeks ago, so Dear Reader from Kalisz!
If you notice young Pigeons flying around our billboard at Westerplatte Roundabout, please let us know and we'll start the renovation!