You never get a second chance to make a first impression - noted Andrzej Sapkowski, and further in the book, through his character, suggests going for a beer. Sure, it's good to have a beer sometimes, but it's also good not to have to drink the beer you've brewed yourself. For example, by not taking advantage of the opportunity to make a good first impression.

30% of product purchase decisions are related to how the product packaging looks, and as much as 90% of the entire assessment we construct in our heads about someone, more or less consciously, comes
from the first few minutes of meeting. First impressions are important, so when it comes to the time we give ourselves and others to make or form a first impression, it's even more valuable, since it's counted in such small units of time.

Even if we're generalizing a bit here and don't always believe that nothing happens twice, we can assume that, as a rule, creating positive experiences from the get-go is nicer and as such desirable. We prefer to be in the company of kind people, we prefer to be served by a nice
and competent person, we prefer to buy things or spend time in places that we like.

At Jet Line, we deal with outdoor advertising, outdoor communication, non-standard activities, and ambient marketing. Our Clients want to tell their Clients about themselves -
and we help them with that. We present brands, products, services, ideas. We are part of the communication process, a link connecting the sender with the recipient. We operate in space, sometimes we change it, sometimes we create it. We always try to make a good impression on our Clients,
that's obvious, but we also make sure that our Clients make the best possible impression on their own.

We know how sensitive and demanding outdoor communication is. During the 20 years of the company's operation, we have carried out several thousand advertising campaigns, produced many of them, designed a few, each one taught us something, primarily that no seemingly routine activity in our industry can be treated routinely. This also applies, or rather we can say differently - this applies equally to design. We pay exceptional attention to outdoor projects because we know how much time the recipient has to interact with them.

We also know how long the effect of a well-planned and designed outdoor campaign can last.
We know that time is important and we've already written about it on our blOOH.
So we ask: do you know how much time you need to make a first impression?