[vc_row type="in_container" full_screen_row_position="middle" column_margin="default" column_direction="default" column_direction_tablet="default" column_direction_phone="default" scene_position="center" text_color="dark" text_align="left" row_border_radius="none" row_border_radius_applies="bg" overflow="visible" overlay_strength="0.3" gradient_direction="left_to_right" shape_divider_position="bottom" bg_image_animation="none"][vc_column column_padding="no-extra-padding" column_padding_tablet="inherit" column_padding_phone="inherit" column_padding_position="all" column_element_direction_desktop="default" column_element_spacing="default" desktop_text_alignment="default" tablet_text_alignment="default" phone_text_alignment="default" background_color_opacity="1" background_hover_color_opacity="1" column_backdrop_filter="none" column_shadow="none" column_border_radius="none" column_link_target="_self" column_position="default" gradient_direction="left_to_right" overlay_strength="0.3" width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text]With the development of the Internet and new technologies, people's way of life, information storage, and communication have changed dramatically. Today, the average person using smartphones and other devices with Internet access is exposed to several media channels simultaneously. They are therefore most susceptible to receiving dynamic content that makes a greater impression on them. Such content is more engaging and provides more current information. While traditional media struggle to adapt and deliver similar offers to consumers, digital media are much faster and provide the ability to create messages with a broader scope.

DOOH and today's consumers

In a world where so many brands are trying to capture consumer attention while audiences have increasing access to new technologies, the need for an individual approach to customers has become one of the most important goals. Advertisers wanting to sell their product or service as effectively as possible must seriously consider their choice of medium through which they will communicate with their customer group. And customers - that is, all of us - are looking for inclusive and pragmatic content that will work with us when we're on the move. This is exactly what Digital OOH offers. Digital signage perfectly adapts to the evolving consumer.

DOOH is a medium perfectly prepared for delivering personalized content, powered by intelligent and real-time contextual data. This type of customer communication allows for effective brand promotion, leads to better visibility, and builds loyalty among audiences.

An example of utilizing Digital OOH capabilities is Dove's Valentine's campaign, which displayed questions directed at travelers at the famous Victoria Station in London: what they think about the beautiful women in their lives. Commuters were encouraged to send text messages and add tweets, which were then displayed on giant LED screens. [/vc_column_text][divider line_type="No Line" custom_height="40"][image_with_animation image_url="10543" image_size="full" animation_type="entrance" animation="Fade In" animation_easing="default" animation_movement_type="transform_y" hover_animation="none" alignment="center" border_radius="none" box_shadow="none" image_loading="default" max_width="100%" max_width_mobile="default"][divider line_type="No Line" custom_height="40"][vc_column_text]Digital Out Of Home advertising offers numerous functionalities and possibilities that distinguish it from other media. One of them is geotargeting, which is the selection of media based on location. Location data allows for precise reach to audiences in an interactive and dynamic way.

This solution was used, among others, in the Pokémon GO campaign. The creators of the urban game, which used augmented reality technology, decided to celebrate their success and celebrate their first anniversary with fans! For this occasion, they launched an international digital OOH campaign aimed at promoting the app and expanding their audience.

The campaign used real-time data, which continuously displayed game statistics, namely the number of Pokémon caught in a given city. Moreover, many screens transformed into PokéStops, where groups of fans gathered, significantly increasing the campaign's reach. [/vc_column_text][divider line_type="No Line" custom_height="40"][image_with_animation image_url="10544" image_size="full" animation_type="entrance" animation="Fade In" animation_easing="default" animation_movement_type="transform_y" hover_animation="none" alignment="" border_radius="none" box_shadow="none" image_loading="default" max_width="100%" max_width_mobile="default"][divider line_type="No Line" custom_height="40"][vc_column_text]DOOH is undoubtedly an excellent complement to campaigns - whether classic outdoor, television, or online. Thanks to its technological capabilities, it can effectively attract attention and engage the audience, thus making a lasting impression in their memory.

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and implementations: Jet Line (@more_by_jetline) • Photos and videos on Instagram[/vc_column_text][/vc_column][/vc_row]