[vc_row type="in_container" full_screen_row_position="middle" scene_position="center" text_color="dark" text_align="left" overlay_strength="0.3" shape_divider_position="bottom"][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" width="1/1" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][vc_column_text]There are over 65,000 outdoor advertising media in Poland. How can you stand out?
You can think outside the box.

Advertising in space, with a spatial element on it, in technical industry language called
cut out, is an integral part of the creative design in the form of a 2D element that extends beyond the billboard outline.
Why do this and isn't a classic poster enough?
Of course it is.
It's enough until... it isn't.
Sometimes it's worth looking for other ideas and thinking outside the box.
Or rather, outside the outline.

Advertising structures vary in height and appearance, and the advertising boards mounted on them differ in format, location, and reach. Research shows that viewers spend an average of 7 seconds looking at a poster.
That's why what's on it and how it's displayed is very important.
Did you know that a cut out can double the advertising impact on an outdoor medium?

Cut out makes the entire graphic more visible.
When something is happening on the poster, we notice it faster.

Cut out is an opportunity for creative action and playing with space.
You can use context, relate to the surroundings or an event.

Choosing a single message goal usually poses a challenge.
Meanwhile, a cut out showcases one selected product benefit, one key message element.
Sounds like good practice for implementing minimalism in design? That's when advertising becomes more readable.

Which element is the most important in the message?

You can say something without using words.

You can make connections effectively and impressively.
Step out of the frame and look from a different perspective.

Cut out - see you on our media!

/source: Jet Line archive, aotw, adweek/

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