As we all know, billboards are the most widespread form of outdoor advertising. However, they need to be rented for a minimum of two weeks, and often even for a whole month. We often want to run a short advertising campaign limited to a specific territory and targeted at a strictly defined target group. This is where MobiJet, the mobile billboard, comes into play.

What are the main advantages of MobiJets? First and foremost, they generate reach very quickly. In a short time, the advertising message reaches a large portion of the population in a given area. MobiJets often change their exposure location and move around.

During the day, the advertisement can be displayed in many locations. Locations are selected to reach the largest possible audience with the advertising message. Depending on the time of day, the advertisement can be positioned so that it's seen by people commuting to work, moving around the city, or returning home from work.

The second advantage of MobiJets is that they attract the attention of passersby. People involuntarily look toward the advertisement that suddenly appears before them. The 6x3 m format viewed from very close up makes a big impression.

The third matter is the possibility of conducting local advertising campaigns, for example within a specific city district or in selected smaller towns. This works well when we want to reach the local community on the occasion of opening a sales point, organizing an event, or promoting a service available only in a given area.

A well-planned advertising campaign using MobiJet carriers can be very effective and build large reach in the target group in a short time. However, you need to understand the specifics of this medium. It's worth getting acquainted with several important aspects of planning such campaigns.

A very important matter is the poster design. MobiJet is a carrier that can move. It's often in motion, so the message must be simple and very readable. It's worth remembering the golden rule of advertising – less is more!

Let's ensure contrasting colors, a short and simple message consisting of 5 to 7 words that are easy to read even when the vehicle is moving. The font must be readable. An example of such a successful design is the last campaign we implemented for Tchibo stores in Warsaw.

Fully branded MobiJets are the most eye-catching. You can wrap not only the driver's cabin, but also the side panels and the back of the vehicle.

MobiJet is a vehicle and is subject to traffic regulations. It cannot park in prohibited places. It cannot enter areas where traffic is banned. However, there are places where there are no other advertising carriers, and MobiJet will be able to appear there. It's worth taking advantage of such an opportunity. We then escape from clutter and our message is therefore better visible and remembered.

If MobiJet is stuck in traffic, the advertisement doesn't work as it should. When planning travel routes, this must be anticipated and exposure scenarios should be arranged so that during rush hours, MobiJet is parked at a good angle to traffic.

A very important aspect for clients is the ability to monitor the campaign online. The client has constant control over the moving or parked advertising vehicle through a website. GPS transmitters are placed in every MobiJet.

What can attract the attention of passersby are the audio spots broadcast by MobiJet. It must be remembered that the message cannot be too intrusive and irritating. The frequency of spots should not be too frequent.

If we plan to use MobiJet as an element of decor for an outdoor event, such as a concert, street run, or fair, it can additionally serve as an LTE high-speed internet access point. The transmitter placed in MobiJet broadcasts internet within a radius of up to 800 meters. Event participants can log in through a special gateway that will fulfill additional promotional functions, such as an invitation to a contest, using a special offer, or a discount code.

In the spring-summer season, MobiJet is an interesting alternative or complement to advertising campaigns conducted on traditional, static billboards.