Fruits and vegetables on Jet Line screens are here because the UN declared the current year the Year of Fruits and Vegetables.
Smart, right?
Of course, this is an occasion that should always be celebrated, not just this year. But any reason to celebrate is a good one. I decided that we would celebrate the Year of Fruits and Vegetables on MORE. We planned a year-long cycle, divided into seasons, and invited friendly Partners to collaborate.

Bez Diety and Fruits and Vegetables?

A year ago, we met with the fantastic Girls from Women Without Diet Foundation during the series “Women, Witches”.
An excellent reason to resume cooperation.
Women Without Diet know the power of healthy eating. For us, they prepared tips on which fruits and vegetables are worth buying seasonally and what health benefits they provide. We, on the other hand (we: meaning Martyna, Ola, and I), illustrated them by creating stop-motion animations. So far, we've brought kohlrabi, asparagus, kale, beet greens, and carrots to life. We are delighted with the results (the Girls from the Foundation are too), which is why we're eagerly awaiting the next session. What's for next month? Strawberries for sure, of course.

Fruits are Art

DailyArt. in its app, shares a different work of art with its description daily with users. On MORE screens, we will see spots prepared by them featuring paintings by various artists from different historical eras, united by one theme. Can you guess what it is?

Save Food. Year of Fruits and Vegetables.

We also joined forces with Too Good To Go, as they are experts in food rescue. The mission of this Danish app is to create a world where food waste is eliminated. Too Good To Go prepares spots with tips on how to store food, what tasty things can be made from leftovers in the fridge, i.e., how to save vegetables and fruits daily – and we showcase this knowledge on #MORE.

Don't forget to visit the market today for something seasonally green and be sure to look out for MORE screens along the way.

MORE screens are a network of 300 DOOH carriers located in Warsaw, Krakow, cities of GOP, Wroclaw, Poznan, and Tricity. We broadcast 10-second spots on them, and what is very important in Jet Line's strategy, by design, these are not exclusively commercial spots. From the beginning, we assumed it would also be an information and cultural-lifestyle channel. We call MORE the "Instagram of the street" and are extremely happy to cooperate with great Partners.