Out of home - how does it work during #stayhome? Public transport usage drops dramatically by as much as 75%. We work and learn remotely. We generally follow restrictions on social contact and movement. Despite this, out of home advertising works. The number of people staying outside their homes has noticeably decreased, but some people cannot work remotely. People haven't given up going grocery shopping and taking short walks. It's true: our presence outside the home doesn't last long. But in a space where less is happening, it's easier to attract attention. And advertisers know where they can most often reach their audiences.

Advertising Still Needed

The service sector will feel the effects of the crisis most severely: restaurants, tourism, event organizing companies, recreational and cultural venues. Small and medium enterprises are and will be in a difficult situation, facing a vision of the future while wanting to continue operating in the present. Research conducted by Kantar Group shows that stronger brands recover financially nine times faster. In the case of many SMEs, revenue sources and operational costs are significantly more burdensome. In response to the needs of the SME sector, advertising agencies have decided to take action. While not being free from concerns and crisis situations themselves, they ensure that the message directed to customers by SMEs doesn't fade away.

Advertising Fund for Small and Medium Enterprises from Ocean Outdoor

Advertising agency Ocean Outdoor has created a fund worth £10 million that will provide companies and brands with access to advertising space on screens belonging to the agency's network in 12 UK cities. The campaign aims to support and stimulate businesses, workplaces and local economies in cities. The support fund will be managed in cooperation with local authorities that Ocean Outdoor works with.

Jet Line Supports Aid Campaigns for Seniors, Doctors, Law Enforcement Services and Restaurants.

Jet Line agency is involved in helping those in need. Since the beginning of the epidemic, it has been dedicating time on digital media to promote social campaigns. These include #MealForSenior by Warsaw Group and the Gastronomic Emergency Signal campaign.

#MealForSenior is support for people aged 60+, who are most vulnerable to the effects of the COVID-19 virus. Most elderly people, concerned about their health, have been forced to stay at home. The goal of the #MealForSenior campaign is to provide help by ensuring elderly people receive nutritious meals for the entire day - for just 25 PLN. By contributing just this amount, you provide 4 portions of food - breakfast, soup, lunch and afternoon snack for one person.

Gastronomic Emergency Signal is a group connecting Warsaw restaurateurs and chefs. It was created to combine the skills and passion of some with the skills and service of others. Within its framework, Warsaw restaurateurs prepare meals for doctors, nurses, paramedics, firefighters and police officers. These are people who are always on the front line of every crisis, and now especially more than ever - they themselves are exposed to its effects.

Both initiatives are present in Warsaw's space thanks to Jet Line. Spots broadcast on MyLED and MORE screens in nearly 130 locations inform how you can support the aid campaigns.