At Jet Line, we know that environmental responsibility is not just a global trend, but concrete actions we can take today. That's why we decided to measure our carbon footprint for 2022. We used a professional tool created by the Climate & Strategy Poland Foundation.

What Was Jet Line's Carbon Footprint?

Calculating our carbon footprint for 2022 allowed us to get a complete picture of our business impact on the environment. According to the report, our total emissions were 1,013.48 t CO₂e, which corresponds to, for example, 121 trips around the Earth by car or electrical energy consumed annually by 1,680 people. Electricity had the largest share in emissions (772.88 t CO₂e), which means that its origin and usage are crucial for our carbon footprint. Fuel combustion in our vehicle fleet was also a significant source of emissions (over 22% of total emissions).

These numbers are not just statistics for us – they are concrete data that help us identify areas requiring improvement and implement solutions to reduce emissions. Thanks to the report, we know what actions to take to reduce our environmental impact and offer clients increasingly sustainable advertising solutions.

Why is this Important for Us and our Clients?

Environmental awareness is growing, and companies worldwide are paying more attention to their environmental impact. This also applies to the advertising industry in which we operate. More and more of our clients – both international corporations and local businesses – include carbon footprint in their ESG (Environmental, Social, Governance) strategies.

Collaboration with partners who care about sustainable development and transparency in emissions reporting is becoming not just an added value, but a market requirement. By calculating our carbon footprint, we can provide reliable data on emissions related to advertising campaigns. This is important for companies that strive to reduce their own environmental impact and expect the same from their suppliers.

We believe that advertising and environmental responsibility can go hand in hand. That's why we take concrete steps to reduce our climate impact. We want to provide solutions that will also help our clients meet their sustainable development goals.

What's Next? We're Planning Emission Reduction

Calculating the carbon footprint is the first step – the next is reducing emissions. We are already analyzing solutions that will allow us to reduce energy consumption, optimize our vehicle fleet, and choose more eco-friendly energy sources.

We will keep you updated on our progress!

Update: Why we replaced all the lights in our Motorway 12x4 m billboards