Carbon footprint is a measure of the total emissions of carbon dioxide (CO2) and other greenhouse gases generated by human activity. The larger our carbon footprint, the greater the impact on climate change and the environment. The modern world faces an enormous challenge - climate change that affects us all. To stop this process, we must take concrete steps to reduce carbon dioxide emissions into the atmosphere. Less CO2 primarily means changing our approach to the environment.

At Jet Line, we know that every action matters. That's why we have once again calculated our carbon footprint - this time for 2023. The results? We have reasons to be proud! Thanks to the actions taken, we have reduced greenhouse gas emissions, and this is just the beginning of our journey towards an even more sustainable future. For this purpose, we used a professional tool created by Climate & Strategy Poland Foundation.

Less Emissions, more Responsibility

In 2023, our emissions amounted to 705.08 t CO2e, which represents a significant reduction compared to previous years. How did we achieve this?
✔ Lighting replacement - all lamps in our MOTORWAY 12x4 billboards have been replaced with modern, energy-efficient LED lighting. This not only saves energy but also reduces CO2 emissions.
✔ Conscious energy choice - we increased the share of energy from renewable sources, which allowed us to reduce emissions in Scope 2.
✔ Operational efficiency - we optimized our vehicle fleet and fuel consumption, reducing transport-related emissions.

What Does this Mean for our Clients?

The actions we take translate not only into ecology but also into benefits for our partners. The lower carbon footprint of our media means that advertisements carried out with us have less impact on the environment. This is added value for companies that care about sustainable development and want to communicate their campaigns in a more environmentally friendly way.

Every Step Matters

Calculating the carbon footprint is one thing - reducing it is another. We are already taking action and encourage our clients to do the same.

Each of us can contribute: from changing our lifestyle, through choosing responsible products, to supporting innovations that focus on ecological solutions.

Together we can take more conscious actions. We believe that every conscious decision - both ours and our clients' - contributes to a better future. If we can reduce our environmental impact, we simply do it. And we will do more! 🚀💚