Autor/ka:
Marcin Maszewski

Marketing with a Spring

There's been a lot of talk lately about choosing a logo for Poland. To be honest, I've grown accustomed to the eagle and feel attached to it.
On the other hand, I don't want to criticize the idea of consistent and unified marketing communication of our country abroad.

However, the way the logo is being created and selected is truly strange.
On the project initiators' website, you can vote for a spring, a spring, or a spring.

logo for Poland

Great.
It reminds me of a saying by a great visionary from 100 years ago, who offered cars in any color as long as it was black, black, or black - but those were different times and a different purpose.

I planned to write a longer text - about the idea of the spring, about communication errors, stretching things, etc.
However, I remembered a certain drawing that was created during the student strike at the Warsaw University of Technology in 1989, authored by Michał Węgrzynowski.

I believe this drawing says it all.

eagle