Advantages of DOOH over Online Advertising
Due to its dynamic nature and associated benefits, DOOH advertising is becoming increasingly popular. It has a significant advantage over well-known online advertising, becoming an excellent way to acquire new customers and maintain good relationships with them. Below you'll find 5 features that make your DOOH (Digital Out-Of-Home) advertising much more attractive than traditional online versions.
5 Features of DOOH Advertising
1. Non-intrusive way of reaching customers
Online ads are increasingly perceived negatively. The main reason for this is that there are too many of them, and contrary to advertisers' intentions, the number of ads on our computer and smartphone screens causes potential customers to feel averse. In contrast, DOOH ads are non-intrusive and thus more accessible to the audience.
2. No possibility of blocking the message
More and more users are choosing to use ad blockers for advertising materials displayed on websites. In the case of DOOH, this is practically impossible. As a result, the chance of reaching users is much higher.
3. Greater chance of interaction with the audience
Digital ads offer greater possibilities for interaction with the audience. Unlike traditional online ads, they can be enhanced with additional solutions, such as QR codes. This makes the messages better tailored to customers' needs and more attractive to recipients.
4. Opportunity to increase sales
DOOH ads, due to their natural presence in the environment, can be placed near the point of sale of a specific product or service. With appropriately chosen creative content, it's possible to encourage users to make immediate purchase decisions, which is much more difficult with online advertising.
5. Advertising in the perfect place and time
Online advertising appears at random places and times, which is why it's disruptive and irritating. Messages on DOOH screens play with context, utilizing specific spaces: areas near bus stops, clubs, museums, stores - and present messages tailored to the place and time.
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