Autor/ka:
Agnieszka Maszewska

MORE than Citylight. The Only DOOH Network of its Kind.

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MORE than Citylight

We've created a consistent DOOH screen network in 6 major cities. MORE is the only digital media network organized this way. We offer 300 identical 55-inch digital screens installed in shop windows, restaurants, food outlets, and service points.

We were inspired by Paris. We liked that the screens don't just display advertisements. These aren't simply advertising blocks. It's a composition of inspiring content: lifestyle, informational, educational. So when an ad appears among various messages - presented in such company, it's better highlighted. It doesn't irritate. It feels natural.

150 screens are in Warsaw. In five other cities: Krakow, Poznan, Wroclaw, Tri-City, and Katowice (actually in GOP) – packages include 30 screens each. This allows us to build sufficient reach so people in cities can see your advertisement.

DOOH Screen

Why Do We Say MORE is more than Citylight?

Every form of advertising has its strengths and weaknesses, but you truly can't underestimate those DOOH features that make running campaigns on MORE quick, flexible, and convenient.

On MORE, you can quickly launch a campaign and update content fast. To prepare and broadcast congratulatory spots for Nobel Prize winners, including Olga Tokarczuk, we only needed 20 minutes.

We know how important flexibility is for you, especially now in pandemic times when changes happen day by day. With DOOH screen campaigns, we can react immediately. And you don't risk losing your budget.

On MORE, you don't have to buy space for a whole month or even half - you can buy for a week, a weekend, or just 1 day.

On MORE, you can broadcast different content within one campaign. And different content and products within one campaign means savings. We also know the challenge of choosing the main message. Meanwhile, on MORE you can present various features of your product, show service variants, indicate different locations, etc. Broadcasting any number of spots within one campaign is one of those DOOH advantages that you really appreciate once you test it.

DOOH screen campaigns also save paper. You don't need to print posters because you don't need them on MORE. You need 10-second spots, similar to those you might have on your Instagram. By the way - follow us on More_by_JetLine

On MORE, you can easily adapt content to time of day, weather, district, and distance. In our campaign with the Warsaw Uprising Museum, we broadcast over 100 uprising photographs. The location of each was precisely chosen and related to events in that specific place or area.

DOOH Screen in Warsaw

10 Seconds X 1,080 Times Daily to Make an Impression

On MORE, we broadcast 10-second spots every minute. Sometimes you say that 10 seconds isn't much time. However, each minute fits 6 different spots, and we repeat this set for 18 hours daily. So one spot is repeated 1,080 times daily on each screen. Besides - we can broadcast any number of spots within the same campaign on one screen.

MORE is not just advertising.
It's interesting context and good company. We call MORE the Instagram of the street and invite those who want to share their creativity, talent, knowledge, information, and inspiration.
It's also a channel for people who seek inspiration and are curious about others. MORE is a place for open brands, for brands to communicate with current and new customers.

We say: come out to the city with us, open your social media to the street, invite new people, remind those who already know your products – you're here close to the points of sale.

So what? Want MORE?

MORE in Warsaw