Outdoor Advertising Regulations in Poland. Why is it good that this topic is resurfacing?
Outdoor advertising regulations in Poland are returning to industry discussions. Usually when they start to genuinely impact how brands communicate in public spaces. Now is precisely one of those moments.
A decade has passed since the Landscape Act came into force. Meanwhile, further court rulings are being issued, and the legislative change process is still not finalized.
In practice, this means one thing: companies, marketers, and outdoor advertising operators are working in an environment that is still evolving. On one hand, local governments want to organize public spaces. On the other hand, businesses need stable rules to plan long-term communication and investments.
Therefore, in the latest material prepared for the annual OOH Life report, the Chamber of Commerce examines the current regulatory situation of outdoor advertising in Poland at the beginning of 2026. This is a broader perspective than just analyzing regulations. We show their real consequences for the market, brands, and cities.
The author of the study is Marcin Maszewski, who has been dealing with outdoor advertising regulations for years. His texts are read by companies, advertising agencies, media houses, and public administration alike. They help to organize the often complex area of regulations and their practical effects.
In the article, you will find, among other things:
- an up-to-date overview of outdoor advertising regulations in Poland,
- the impact of court rulings on the market,
- the legislative context of recent years,
- and the consequences of changes for brand communication in urban spaces.
Importantly, there is also a reflection that many industry professionals know from their own experience. Regulations are meant to organize space. However, in practice, they can sometimes generate new challenges and ambiguities. And it is precisely this context that is worth understanding well today.
Marcin Maszewski's full analysis will be published in spring in this year's OOH Life report.
The article was published as a preview on the Jet Line blog: Landscape Resolutions 2026 – Overview of the Situation in Poland
We invite you to read it.