The campaign can last one day, one weekend or one week … where there are not enough media, where there are none at all or where they are needed for a short time.
Well, yes – MobiJet is a car. But it doesn’t have to be constantly on the move to be an effective communication medium. It can park at a shopping center or school, it can move at a certain time on a selected route.
Convoys of three cars with specially prepared advertising, divided between successive billboard, work great. Then it arouses great interest, increases the effect of surprise, the message is remembered for longer.